If you’re somewhat new to the whole concept of running a website, you might be somewhat confused when you hear others talk about “SEO.” Though such a technical term may sound intimidating, few things are more important than learning how to use SEO for your site.
SEO stands for search engine optimization — in other words, it describes the various factors that determine where your site will show up when a customer does a search in Google, Bing, or another search engine.
While there are several factors that influence your search engine rankings, few are more important than ensuring you have high-quality content on your site that has been optimized for your target audience.
A key part of this is including keywords specific to your industry or service offerings. For example, a lawn care provider would be best served by including keywords like “lawn mowing,” “aeration,” or “lawn fertilizing” throughout their site content. This doesn’t mean that the site would be stuffed to the brim with these keywords — rather, they would be used naturally in areas that make sense.
Ultimately, Google and other site engines prioritize content that is well-written, helpful, and informative. The site itself should be clean and easy to navigate. Regular updates (such as to a blog) can also help improve your rankings.