An online form is a great way to build your email list or generate quality leads. Forms are often used by B2B brands to collect contact information for sales and marketing. If a site visitor fills out a form, it’s an indicator that they are willing to invest time (and possibly money) to learn more about your brand. Better yet, it helps you track customer relationships.
If your services require scheduling or customers usually have extensive questions before enrolling or buying, it is a good idea to encourage site visitors to make a phone call. This will allow potential customers to get in contact with you right away. Using vanity numbers or call tracking technology will also help you track the performance of the web pages with these calls to action.
A strong call to action encourages customers to do something. Even if it is simply encouraging them to learn more about your products or services, a call to action can improve overall engagement and sales. Consider what invitations you can add to your website so you can get more from your online presence.