These days, there are actually more people who use a mobile device to surf the web than those use a desktop or laptop for online browsing. With so many different tools being used to access the internet, you can’t use a desktop-only or mobile-only website anymore. Here’s a closer look at why a responsive website — one that adapts its appearance based on the user’s device — is an absolute must.
Naturally, the most obvious benefit of using a responsive website is that it will provide an improved user experience. Responsive websites adapt automatically to any screen size. This way, your site will look great no matter what device a customer is using. When mobile users don’t have to deal with jumbled text and images, they’re much more likely to read your content and decide to use your services.
The user-friendly nature of responsive websites can also boost your SEO efforts. Google takes into account when mobile users spend more time on your site, judging this as an indicator that you provide high-quality content. This will lead to a natural improvement in your search rankings. Location-based deals and targeted PPC campaigns will also be more effective when you can create targeted campaigns for different devices.
Don’t fall behind your competitors! If you haven’t already made the switch to a responsive website, do it as soon as possible. As you use a responsive website to improve your customers’ digital experience, you’ll be better positioned to grow your business online.