Adding a blog platform to your site is one of the best ways to introduce and use search phrases on your site. Adding new blog posts on a regular basis helps prove to Google that you are an authoritative voice in your industry. Helpful and informative articles give your audience a reason to keep coming back to your site. In competitive markets, we recommend posting to your blog at least three times a month.
If you are targeting a geographic area where you don’t have a physical address, you’ll need to set up landing pages that use location-specific search terms. For example, if you were a concrete contractor trying to gain customers in Akron, Ohio, then you should create a landing page with content that specifically mentions how you can provide concrete work in the Akron, Ohio area.
By naturally incorporating keywords throughout your site’s content and referencing your target locations, you will be able to rank higher in search results and gain more customers.