When using text editors for your content sections, avoid using H1 and H2 tags. Our sites are configured with automatic styling that tags the page title with a H1 tag and other important homepage elements as H2. Because of this, we recommend using H3 tags when you need to emphasize content inside the text editor. This helps your site follow best practices for SEO, while also keeping text size proportionate within the content section.
Full-width background images look great, especially with parallax scrolling, but there can be too much of a good thing. We recommend that site editors avoid entering two content sections in a row with background images. This is because the back-to-back images create an unsightly seam where the images meet. Instead, alternate background elements (video, image, or solid color) between sections.
Proper use of background elements will help your content sections be even more engaging. By following these guidelines, your site will look and perform great to help you appeal to your customers. Don’t hesitate to reach out if you have questions about making these updates to your content.