Before you start creating content, develop a list of 20 to 25 search phrases that are relevant to your brand and its products or services. Then, use these search phrases when writing content. When creating your blog posts, come up with two or three labels or subheadings that can be used to organize the article. Tagging these labels as H3 titles and incorporating your search phrases will help each post contribute to your SEO rankings.
Each image that is uploaded via the Hatch platform requires Alternative Text or ALT text. ALT text should generally be three to five words that briefly describe what is happening in the image. This description is used by screen readers or when the image can’t load properly. When applicable, use your search phrases as part of the ALT text so images can also boost your rankings.
Improving your SEO rankings isn’t as hard as you might expect! By consistently following these basic guidelines, you will gradually improve your rankings. The higher you rank, the easier it will be for new customers to discover your business.