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Blog

Posted: Jun. 15, 2018
You might think that you don’t need complex keywords if you are a small business. Don’t fall for this myth. In reality, smaller brands are a top target for hackers and other malicious individuals because they assume you don’t have strong digital security practices. Having a complex password is essential for protecting your website and other company assets.   Generally speaking, the longer and...
Posted: May. 20, 2018
Building a website often seems like it will be an expensive, complicated endeavor. But it doesn’t have to be. When you work with Hatch, you get easy-to-use tools that will allow you to create and maintain a successful website — and for a price your growing business can afford. At Hatch, we believe simplicity is key to success in the digital age. Though our website designs are stunning, they are...
Posted: May. 7, 2018
It’s one thing to have a blog. It’s quite another to have one that actually helps you attract new customers and increases your SEO ranking. So what can you do to optimize your blog content so it can be more effective than ever? Here are a few key tips to ensure you get more out of your website’s blog. Smarter Keyword Use Keywords are the foundation of good blogging, but far too many people don’t...
Posted: Apr. 26, 2018
Having a quality website is important, but many companies are intimidated with how difficult it can be to get a new site up and running. Here at Hatch, we try to make everything as easy as possible so this roadblock doesn’t keep you from finding new customers. After all, with so many other responsibilities that come with running a business, do you really want to take the time to learn how to...
Posted: Apr. 11, 2018
While upgrading your website’s design and features every two years is important, another essential question to consider is how often you should update your web content. After all, you want to give people a reason to keep coming back to your website! In general, the best way to update your website is to include a blog where you make new posts at least twice a month. While you might not think you...
Posted: Mar. 28, 2018
Quite often, companies need to upload documents, blueprints, or other images that are saved in a PDF format to their website. Unfortunately, PDFs aren’t very user-friendly when someone is trying to view content online. Because of this, most websites will convert PDF files to JPG images for better web results. But how do you accomplish this? If you have Adobe Acrobat Pro installed on your computer...
Posted: Mar. 13, 2018
Writing the content to go with your website is one thing, but finding images that will help your site look its best can feel like a major challenge. Thankfully, as long as you know where to look, finding quality images that will make your site more visually appealing doesn’t have to be so hard. If your budget allows it, we strongly recommend using Adobe Stock for your stock photos. They offer a...
Posted: Feb. 27, 2018
Here at Hatch, we’ve been hard at work to develop new website designs that match up with today’s latest trends and standards. All that work has paid off, as the new designs are here and ready to help you get even better results from your online marketing efforts. With mobile traffic at an all-time high, one of our top priorities with the new designs was to enhance the user experience on mobile...
Posted: Feb. 15, 2018
After you set up your website, it can be tempting to adopt a “set it and forget it” mindset. But in reality, this is the last thing you should do. There are far too many websites out there that give a bad impression to potential customers simply because they haven’t been updated for years. So how often should you upgrade your site? In general, you should be making updates every few years. The...
Posted: Jan. 31, 2018
If you’ve spent much time investigating digital marketing tactics, you’ve undoubtedly come across the term SEO—also known as search engine optimization. But how does SEO work, and how can it benefit your business? Essentially, SEO is a term that describes the tactics companies use to increase their search engine ranking. This way, when someone conducts an online search on Google or Bing, that...
Posted: Jan. 18, 2018
When the time comes to choose someone to help with your new website, how can you have confidence that you’re making the right choice? Here at Hatch, we offer a few unique qualities that ensure your website will get the job done! Providing personalized service is one of our top priorities. We know that every business is unique, and as such, we’ll work with you to find a website design that best...
Posted: Oct. 12, 2017
Have you ever tried to find a new restaurant or other business online? After you type your keywords into Google, you get a seemingly endless list of results. But how do you ultimately decide which option is best? More often than not, we judge a business based on the quality of its website. If the website looks nice and has been updated recently, we assume that they take their business seriously...
Posted: Oct. 4, 2017
If you’ve researched what it takes to build your own website, you’ve doubtless come across the term “responsive design.” But what does this term mean, and why does it matter? The main idea behind responsive design is that it results in a website that can adapt to fit the screen of any device. It doesn’t matter whether you’re using a laptop, a smartphone, or a tablet—the layout will be adapted so...
Posted: Sep. 26, 2017
The old saying “content is king” is more relevant than ever today, when every one of us consumes a massive amount of content on a daily basis. From company websites to social media, there’s a lot of content out there—but is yours sending the right message? To ensure that your content will have a positive impact on your company, it helps to think as your site visitors think. It’s important to...
Posted: Sep. 21, 2017
As you might have noticed, our domain name comes from the question “ready to hatch?” This is in reference to what happens when a bird hatches from an egg—it becomes open to a new world, ready to experience life outside its shell. In many ways, this is the perfect metaphor for what we want you to experience when working with Hatch. You might have a brand new business, or maybe your company has...