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Posted: Sep. 17, 2018
Smartphones and tablets are everywhere these days. Despite this, many businesses are yet to catch up to this important shift in web browsing. Having a mobile-friendly site isn’t just optional anymore — if you want to reach the greatest number of potential customers, you have to make this feature a priority In a nutshell, a mobile-friendly site is one that will be read just as easily on a...
Posted: Sep. 7, 2018
The internet gives you more opportunities to reach new customers than ever before — but it also comes with its fair share of dangers. After all, if you can log in and edit your site, you can rest assured that hackers will try to do so as well. Just like you lock up your physical storefront to protect your inventory from break-ins, so too do you need to take action to stop digital threats. Even if...
Posted: Aug. 28, 2018
Redesigning your website is a major investment — so wouldn’t it be nice to know that your new site will work the way you want before you spend your money? At Hatch, we understand how the right website can make all the difference for your business, which is why we now offer “live previews” of each of our web designs! These live previews give you the opportunity to experience how our designs...
Posted: Aug. 17, 2018
If you’re somewhat new to the whole concept of running a website, you might be somewhat confused when you hear others talk about “SEO.” Though such a technical term may sound intimidating, few things are more important than learning how to use SEO for your site. SEO stands for search engine optimization — in other words, it describes the various factors that determine where your site will show up...
Posted: Aug. 7, 2018
These days, there are actually more people who use a mobile device to surf the web than those use a desktop or laptop for online browsing. With so many different tools being used to access the internet, you can’t use a desktop-only or mobile-only website anymore. Here’s a closer look at why a responsive website — one that adapts its appearance based on the user’s device — is an absolute must.  ...
Posted: Jul. 24, 2018
In this digital age, a great-looking website is essential for attracting and retaining customers. But how often should you update your site’s design? While you don’t want your content to look like it’s still stuck in the 90s, you also don’t want to make changes so frequently that you confuse your customers.   At Hatch, we recommend that you review and update your website design once every three...
Posted: Jul. 5, 2018
Helping customers discover your business online isn’t always easy. However, many of the best ways to grow your company come from doing small and simple things online — and one of the best examples of this is using Google’s “My Business” service.   “My Business” is a free service offered by Google. When your business location is listed on Google Maps, a Google page is automatically created. When...
Posted: Jun. 15, 2018
You might think that you don’t need complex keywords if you are a small business. Don’t fall for this myth. In reality, smaller brands are a top target for hackers and other malicious individuals because they assume you don’t have strong digital security practices. Having a complex password is essential for protecting your website and other company assets.   Generally speaking, the longer and...
Posted: May. 20, 2018
Building a website often seems like it will be an expensive, complicated endeavor. But it doesn’t have to be. When you work with Hatch, you get easy-to-use tools that will allow you to create and maintain a successful website — and for a price your growing business can afford. At Hatch, we believe simplicity is key to success in the digital age. Though our website designs are stunning, they are...
Posted: May. 7, 2018
It’s one thing to have a blog. It’s quite another to have one that actually helps you attract new customers and increases your SEO ranking. So what can you do to optimize your blog content so it can be more effective than ever? Here are a few key tips to ensure you get more out of your website’s blog. Smarter Keyword Use Keywords are the foundation of good blogging, but far too many people don’t...
Posted: Apr. 26, 2018
Having a quality website is important, but many companies are intimidated with how difficult it can be to get a new site up and running. Here at Hatch, we try to make everything as easy as possible so this roadblock doesn’t keep you from finding new customers. After all, with so many other responsibilities that come with running a business, do you really want to take the time to learn how to...
Posted: Apr. 11, 2018
While upgrading your website’s design and features every two years is important, another essential question to consider is how often you should update your web content. After all, you want to give people a reason to keep coming back to your website! In general, the best way to update your website is to include a blog where you make new posts at least twice a month. While you might not think you...
Posted: Mar. 28, 2018
Quite often, companies need to upload documents, blueprints, or other images that are saved in a PDF format to their website. Unfortunately, PDFs aren’t very user-friendly when someone is trying to view content online. Because of this, most websites will convert PDF files to JPG images for better web results. But how do you accomplish this? If you have Adobe Acrobat Pro installed on your computer...
Posted: Mar. 13, 2018
Writing the content to go with your website is one thing, but finding images that will help your site look its best can feel like a major challenge. Thankfully, as long as you know where to look, finding quality images that will make your site more visually appealing doesn’t have to be so hard. If your budget allows it, we strongly recommend using Adobe Stock for your stock photos. They offer a...
Posted: Feb. 27, 2018
Here at Hatch, we’ve been hard at work to develop new website designs that match up with today’s latest trends and standards. All that work has paid off, as the new designs are here and ready to help you get even better results from your online marketing efforts. With mobile traffic at an all-time high, one of our top priorities with the new designs was to enhance the user experience on mobile...