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Blog

Posted: Feb. 15, 2018
After you set up your website, it can be tempting to adopt a “set it and forget it” mindset. But in reality, this is the last thing you should do. There are far too many websites out there that give a bad impression to potential customers simply because they haven’t been updated for years. So how often should you upgrade your site? At a minimum, you should be making updates every two years. The...
Posted: Jan. 31, 2018
If you’ve spent much time investigating digital marketing tactics, you’ve undoubtedly come across the term SEO—also known as search engine optimization. But how does SEO work, and how can it benefit your business? Essentially, SEO is a term that describes the tactics companies use to increase their search engine ranking. This way, when someone conducts an online search on Google or Bing, that...
Posted: Jan. 18, 2018
When the time comes to choose someone to help with your new website, how can you have confidence that you’re making the right choice? Here at Hatch, we offer a few unique qualities that ensure your website will get the job done! Providing personalized service is one of our top priorities. We know that every business is unique, and as such, we’ll work with you to find a website design that best...
Posted: Oct. 12, 2017
Have you ever tried to find a new restaurant or other business online? After you type your keywords into Google, you get a seemingly endless list of results. But how do you ultimately decide which option is best? More often than not, we judge a business based on the quality of its website. If the website looks nice and has been updated recently, we assume that they take their business seriously...
Posted: Oct. 4, 2017
If you’ve researched what it takes to build your own website, you’ve doubtless come across the term “responsive design.” But what does this term mean, and why does it matter? The main idea behind responsive design is that it results in a website that can adapt to fit the screen of any device. It doesn’t matter whether you’re using a laptop, a smartphone, or a tablet—the layout will be adapted so...
Posted: Sep. 26, 2017
The old saying “content is king” is more relevant than ever today, when every one of us consumes a massive amount of content on a daily basis. From company websites to social media, there’s a lot of content out there—but is yours sending the right message? To ensure that your content will have a positive impact on your company, it helps to think as your site visitors think. It’s important to...
Posted: Sep. 21, 2017
As you might have noticed, our domain name comes from the question “ready to hatch?” This is in reference to what happens when a bird hatches from an egg—it becomes open to a new world, ready to experience life outside its shell. In many ways, this is the perfect metaphor for what we want you to experience when working with Hatch. You might have a brand new business, or maybe your company has...
Posted: Sep. 12, 2017
Is your old website just not getting the job done? A fresh new website could give your business the boost it needs, helping to drive more traffic to both your digital domain and your brick-and-mortar location. With Hatch, it’s never been easier to get a fresh start for your website. We handle all the heavy lifting to get your new website up and running as soon as possible so that you can start...
Posted: Aug. 17, 2017
Pretty much every company understands that you need to have a website these days. Unfortunately, some fail to realize that you can’t simply create a website and then never update it again. If you really want to make a positive impression with your customers, it’s essential that you make regular updates to ensure you’re continuing to deliver a great user experience. One of the most important...
Posted: Aug. 9, 2017
While connecting social media platforms to your website might seem like an unnecessary extra design step, it can actually make a big difference by helping you build a more connected audience and find new customers. After all, social media’s reach and engagement possibilities make it an essential part of today’s marketing strategies. When people subscribe to your social media pages, they receive...
Posted: Aug. 3, 2017
It seems like almost everybody uses smartphones these days—but is your business accounting for this important fact? The simple truth is that a large percentage of your current and potential customers are going to view your website on a mobile device, making a mobile-friendly design an absolute must. If your website isn’t mobile-friendly, you could very well miss out on potential customers...
Posted: Jul. 26, 2017
As valuable as informational text may be, the simple truth is that photos are what drive your website and engage your visitors. Of course, not every business has the resources or expertise necessary to supply high-quality photos of their own. So what can you do if don’t have any good images? Your two best options are to hire a professional photographer or purchase stock images online. Both...
Posted: Jul. 21, 2017
Here at Hatch, our team has been hard at work creating new website designs to offer to our customers. We like to keep things fresh, especially as we’ve found that a website should be updated every few years. We follow this industry advice ourselves, and we know it can make a big difference for your company too. By regularly updating your website, you’ll present a design that incorporates the...
Posted: Jul. 12, 2017
As a small business owner, you have a lot of responsibilities on your plate. Because of this, it can be tempting to dismiss social media as something that will require too much time and effort to deliver a meaningful return on investment. But in reality, social media is an absolute must. Like it or not, social media continues to increase in importance for large and small businesses alike. The...
Posted: Jul. 2, 2017
In our increasingly digital world, few marketing tools are as important as your website. But how can you ensure that your website is truly effective in helping you build brand awareness and gain new customers? Start by using a memorable web address. Whenever possible, this should closely match the actual name of your business. Selecting a web address that is too generic or too different from your...