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Blog

Posted: Oct. 2, 2018
These days, it seems like more and more entrepreneurs are starting their business through eBay or Etsy. While this may seem like a great way to sell products online, many continue to run their business solely through these sites without designing a website of their own.  While selling your products through these online platforms may seem easier or more convenient, this actually presents a serious...
Posted: Oct. 2, 2018
Everything about our company —from your logo and merchandise to the way you treat your customers — helps define your brand. But have you considered how your website plays into all this? At the end of the day, your website is an extension of your business, and it needs to convey a clear and consistent message about who you are and what you do. Unfortunately, most DIY site builders don’t give you ...
Posted: Oct. 2, 2018
When it comes to building a quality website that appeals to your customers, few things are more important than the images you select for your site. Unfortunately, many business owners struggle to find quality pictures that are a good fit for their content when using a DIY website creator.  If you’re trying to build a website on your own without any prior experience, this can prove quite difficult...
Posted: Sep. 28, 2018
Here at Hatch, we’re always looking for new ways to allow you to fully customize your website. In a continuation of these efforts, we’re pleased to announce that our latest platform now gives you the ability to add a photo gallery to any page on your site! Best of all, this update allows you to place your photo galleries anywhere within the content of a page. You’re no longer limited to placing...
Posted: Sep. 17, 2018
Smartphones and tablets are everywhere these days. Despite this, many businesses are yet to catch up to this important shift in web browsing. Having a mobile-friendly site isn’t just optional anymore — if you want to reach the greatest number of potential customers, you have to make this feature a priority In a nutshell, a mobile-friendly site is one that will be read just as easily on a...
Posted: Sep. 7, 2018
The internet gives you more opportunities to reach new customers than ever before — but it also comes with its fair share of dangers. After all, if you can log in and edit your site, you can rest assured that hackers will try to do so as well. Just like you lock up your physical storefront to protect your inventory from break-ins, so too do you need to take action to stop digital threats. Even if...
Posted: Aug. 28, 2018
Redesigning your website is a major investment — so wouldn’t it be nice to know that your new site will work the way you want before you spend your money? At Hatch, we understand how the right website can make all the difference for your business, which is why we now offer “live previews” of each of our web designs! These live previews give you the opportunity to experience how our designs...
Posted: Aug. 17, 2018
If you’re somewhat new to the whole concept of running a website, you might be somewhat confused when you hear others talk about “SEO.” Though such a technical term may sound intimidating, few things are more important than learning how to use SEO for your site. SEO stands for search engine optimization — in other words, it describes the various factors that determine where your site will show up...
Posted: Aug. 7, 2018
These days, there are actually more people who use a mobile device to surf the web than those use a desktop or laptop for online browsing. With so many different tools being used to access the internet, you can’t use a desktop-only or mobile-only website anymore. Here’s a closer look at why a responsive website — one that adapts its appearance based on the user’s device — is an absolute must.  ...
Posted: Jul. 24, 2018
In this digital age, a great-looking website is essential for attracting and retaining customers. But how often should you update your site’s design? While you don’t want your content to look like it’s still stuck in the 90s, you also don’t want to make changes so frequently that you confuse your customers.   At Hatch, we recommend that you review and update your website design once every three...
Posted: Jul. 5, 2018
Helping customers discover your business online isn’t always easy. However, many of the best ways to grow your company come from doing small and simple things online — and one of the best examples of this is using Google’s “My Business” service.   “My Business” is a free service offered by Google. When your business location is listed on Google Maps, a Google page is automatically created. When...
Posted: Jun. 15, 2018
You might think that you don’t need complex keywords if you are a small business. Don’t fall for this myth. In reality, smaller brands are a top target for hackers and other malicious individuals because they assume you don’t have strong digital security practices. Having a complex password is essential for protecting your website and other company assets.   Generally speaking, the longer and...
Posted: May. 20, 2018
Building a website often seems like it will be an expensive, complicated endeavor. But it doesn’t have to be. When you work with Hatch, you get easy-to-use tools that will allow you to create and maintain a successful website — and for a price your growing business can afford. At Hatch, we believe simplicity is key to success in the digital age. Though our website designs are stunning, they are...
Posted: May. 7, 2018
It’s one thing to have a blog. It’s quite another to have one that actually helps you attract new customers and increases your SEO ranking. So what can you do to optimize your blog content so it can be more effective than ever? Here are a few key tips to ensure you get more out of your website’s blog. Smarter Keyword Use Keywords are the foundation of good blogging, but far too many people don’t...
Posted: Apr. 26, 2018
Having a quality website is important, but many companies are intimidated with how difficult it can be to get a new site up and running. Here at Hatch, we try to make everything as easy as possible so this roadblock doesn’t keep you from finding new customers. After all, with so many other responsibilities that come with running a business, do you really want to take the time to learn how to...