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Posted: Oct. 12, 2017
Have you ever tried to find a new restaurant or other business online? After you type your keywords into Google, you get a seemingly endless list of results. But how do you ultimately decide which option is best? More often than not, we judge a business based on the quality of its website. If the website looks nice and has been updated recently, we assume that they take their business seriously...
Posted: Oct. 4, 2017
If you’ve researched what it takes to build your own website, you’ve doubtless come across the term “responsive design.” But what does this term mean, and why does it matter? The main idea behind responsive design is that it results in a website that can adapt to fit the screen of any device. It doesn’t matter whether you’re using a laptop, a smartphone, or a tablet—the layout will be adapted so...
Posted: Sep. 26, 2017
The old saying “content is king” is more relevant than ever today, when every one of us consumes a massive amount of content on a daily basis. From company websites to social media, there’s a lot of content out there—but is yours sending the right message? To ensure that your content will have a positive impact on your company, it helps to think as your site visitors think. It’s important to...
Posted: Sep. 21, 2017
As you might have noticed, our domain name comes from the question “ready to hatch?” This is in reference to what happens when a bird hatches from an egg—it becomes open to a new world, ready to experience life outside its shell. In many ways, this is the perfect metaphor for what we want you to experience when working with Hatch. You might have a brand new business, or maybe your company has...
Posted: Sep. 12, 2017
Is your old website just not getting the job done? A fresh new website could give your business the boost it needs, helping to drive more traffic to both your digital domain and your brick-and-mortar location. With Hatch, it’s never been easier to get a fresh start for your website. We handle all the heavy lifting to get your new website up and running as soon as possible so that you can start...
Posted: Aug. 17, 2017
Pretty much every company understands that you need to have a website these days. Unfortunately, some fail to realize that you can’t simply create a website and then never update it again. If you really want to make a positive impression with your customers, it’s essential that you make regular updates to ensure you’re continuing to deliver a great user experience. One of the most important...
Posted: Aug. 9, 2017
While connecting social media platforms to your website might seem like an unnecessary extra design step, it can actually make a big difference by helping you build a more connected audience and find new customers. After all, social media’s reach and engagement possibilities make it an essential part of today’s marketing strategies. When people subscribe to your social media pages, they receive...
Posted: Aug. 3, 2017
It seems like almost everybody uses smartphones these days—but is your business accounting for this important fact? The simple truth is that a large percentage of your current and potential customers are going to view your website on a mobile device, making a mobile-friendly design an absolute must. If your website isn’t mobile-friendly, you could very well miss out on potential customers...
Posted: Jul. 26, 2017
As valuable as informational text may be, the simple truth is that photos are what drive your website and engage your visitors. Of course, not every business has the resources or expertise necessary to supply high-quality photos of their own. So what can you do if don’t have any good images? Your two best options are to hire a professional photographer or purchase stock images online. Both...
Posted: Jul. 21, 2017
Here at Hatch, our team has been hard at work creating new website designs to offer to our customers. We like to keep things fresh, especially as we’ve found that a website should be updated every few years. We follow this industry advice ourselves, and we know it can make a big difference for your company too. By regularly updating your website, you’ll present a design that incorporates the...
Posted: Jul. 12, 2017
As a small business owner, you have a lot of responsibilities on your plate. Because of this, it can be tempting to dismiss social media as something that will require too much time and effort to deliver a meaningful return on investment. But in reality, social media is an absolute must. Like it or not, social media continues to increase in importance for large and small businesses alike. The...
Posted: Jul. 2, 2017
In our increasingly digital world, few marketing tools are as important as your website. But how can you ensure that your website is truly effective in helping you build brand awareness and gain new customers? Start by using a memorable web address. Whenever possible, this should closely match the actual name of your business. Selecting a web address that is too generic or too different from your...
Posted: Jun. 20, 2017
Your website is one of the most important tools in your modern marketing arsenal—but like it or not, you can’t simply take a “set it and forget it” approach to it. You should review your website on a regular basis and update it when necessary so it can deliver the results you need. You should pay particular attention to these areas when refreshing your website: Visual Appeal — Your website is a...
Posted: Jun. 14, 2017
There are an endless number of color combinations and palettes that you can use in your marketing. While it might seem hard to believe, the colors you select can very well push you closer to or farther from your marketing goals. This is because different photos and images evoke different reactions and emotions. For example, blue is a popular choice at hospitals because it is often associated with...
Posted: Jun. 6, 2017
It isn’t unusual for our clients to ask us where we get the inspiration for our designs. Truth be told, there isn’t a single source of inspiration—there are a lot of places we can go to for ideas.  We love finding inspiration in everything around us, whether that be a round of Saturday morning golf or the scenery of a countryside drive. Then there are other logos and web designs, and images that...