Posted: Jul. 26, 2017
As valuable as informational text may be, the simple truth is that photos are what drive your website and engage your visitors. Of course, not every business has the resources or expertise necessary to supply high-quality photos of their own.
So what can you do if don’t have any good images? Your two best options are to hire a professional photographer or purchase stock images online. Both...
Posted: Jul. 21, 2017
Here at Hatch, our team has been hard at work creating new website designs to offer to our customers. We like to keep things fresh, especially as we’ve found that a website should be updated every few years. We follow this industry advice ourselves, and we know it can make a big difference for your company too.
By regularly updating your website, you’ll present a design that incorporates the...
Posted: Jul. 12, 2017
As a small business owner, you have a lot of responsibilities on your plate. Because of this, it can be tempting to dismiss social media as something that will require too much time and effort to deliver a meaningful return on investment. But in reality, social media is an absolute must. Like it or not, social media continues to increase in importance for large and small businesses alike.
Posted: Jul. 2, 2017
In our increasingly digital world, few marketing tools are as important as your website. But how can you ensure that your website is truly effective in helping you build brand awareness and gain new customers?
Start by using a memorable web address. Whenever possible, this should closely match the actual name of your business. Selecting a web address that is too generic or too different from your...
Posted: Jun. 20, 2017
Your website is one of the most important tools in your modern marketing arsenal—but like it or not, you can’t simply take a “set it and forget it” approach to it. You should review your website on a regular basis and update it when necessary so it can deliver the results you need.
You should pay particular attention to these areas when refreshing your website:
Visual Appeal — Your website is a...
Posted: Jun. 14, 2017
There are an endless number of color combinations and palettes that you can use in your marketing. While it might seem hard to believe, the colors you select can very well push you closer to or farther from your marketing goals.
This is because different photos and images evoke different reactions and emotions. For example, blue is a popular choice at hospitals because it is often associated with...
Posted: Jun. 6, 2017
It isn’t unusual for our clients to ask us where we get the inspiration for our designs. Truth be told, there isn’t a single source of inspiration—there are a lot of places we can go to for ideas.
We love finding inspiration in everything around us, whether that be a round of Saturday morning golf or the scenery of a countryside drive. Then there are other logos and web designs, and images that...
Posted: May. 31, 2017
Whether you’re just launching your business or simply trying to modernize your company, building a strong Web presence is one of the most important things you can do. But how can you get a quality website online quickly so new customers can start finding your business? Hatch can help!
We make it easy to get your website live. You start by choosing a design, and then provide us with the...
Posted: May. 26, 2017
Unsplash has grown quickly over the last three years, gaining popularity thanks to its community-minded approach. New photos are added every week, and are often grouped together in “collections,” which makes it easy to find the right image for your site.
2. Negative Space
As with Unsplash, Negative Space provides a great library of free-use high resolution photos. The site has...
Posted: May. 17, 2017
It’s not enough to simply have a website these days. You need to have the right design, the right content, the right everything if you want your website to make an impact. Sound intimidating? Don’t let it be! With Hatch, our templates make it easy to find a design that fits your needs and will appeal to your audience.
Even more importantly, a Hatch website comes with a host of other helpful...
Posted: May. 11, 2017
Do you really want your website to make a big impact? Then it helps to know your audience. In our years of experience working in web design, we’ve found that the better you know your audience, the easier it will be to build a successful website. Here are four ways knowing your audience should influence your site:
Different audiences have different design preferences—are you paying...
Posted: May. 3, 2017
While you probably understand that building a new website is important, you might be worried about the investment required, or the amount of time it takes to get something going—especially if you’re a new business where every penny counts.
You don’t need to let budget worries keep you from getting a new website—Hatch is the perfect solution! All you have to do is choose a design, and we’ll enter...
Posted: Apr. 28, 2017
SEO (or search engine optimization) is a term that gets thrown around a lot these days. But what does this term really mean, and how can it help you get new customers? Let’s find out.
SEO is essentially the practice of trying to get your website to appear closer to the top of Google search results. This is because studies have consistently found that the vast majority of people conducting an...
Posted: Apr. 19, 2017
We all know that websites are essential for modern businesses. But how do you get the most out of your website? How do you make it appealing to your target audience and use it to bring new customers to your business?
Your answer lies in consistently creating quality content.
As nice as it would be to take a “set it and forget it” approach to your web content, this isn’t the way to move up in...
Posted: Mar. 22, 2017
Here at Hatch, we understand that no two companies are exactly alike—even within the same industry! After all, a design that works great for one furniture company isn’t necessarily going to be a great fit for all furniture businesses. And because each company has different needs, we are continually creating new, unique designs.
We’ve put a lot of work and thought into the designs that are...